Exercising for one day is easy. Doing it daily for one year is hard.
That’s true for all habits.
That's why programs that promise immediate results are so popular. Why commit to building something great over a year if we can get attention for something good that we created today?
We're taught that we no longer need to commit to the long game. That if we can make enough noise about our product people will hear us. As a result, we have millions of people yelling about average products who could make them great if they focused more of their attention to their product than the marketing of it. It's easier to scream for attention than it is to build something great.
It takes time and commitment to the simple things to build something great.
Take best-selling author Haruki Murakami for example. His work influences millions of readers world-wide, yet he has a relatively simple and quiet routine that allows him to produce work worth sharing:
When I’m in writing mode for a novel, I get up at 4:00 am and work for five to six hours. In the afternoon, I run for 10km or swim for 1500m (or do both), then I read a bit and listen to some music. I go to bed at 9:00 pm. I keep to this routine every day without variation. The repetition itself becomes the important thing; it’s a form of mesmerism. I mesmerise myself to reach a deeper state of mind. But to hold to such repetition for so long — six months to a year — requires a good amount of mental and physical strength. In that sense, writing a long novel is like survival training. Physical strength is as necessary as artistic sensitivity.
He commits to creating great work, and lets those who love it, share it.
We can learn from his approach.
While it's nice to get attention for what we're doing today, let's not trade quality for attention.
It will take a little longer.
But you'll have something worth sharing.