Take the long road / by Tyson Pop

Quality should be your priority.

In a world that thrives on more ‘likes’ and followers, it’s more important than ever to focus on creating excellent quality work. Whilst attention and noise can be exciting, it’s a hollow foundation to build upon.

Too many of us are trying to draw attention to an average product because more followers looks more impressive. As a result, many of us have thousands of semi-fans that don’t really care about what it is we offer.

The long road is where true value is found.

The long road is the one where we create excellent value over a long period of time and attract loyal followers who are aware of the great quality of our product. These are the followers that are excited about what we do and want to be a part of it.

They’re not just there because of a brilliant marketing scheme, but because of your brilliant product.